BOOK REVIEW: SMASHED: The Life and Tweets of Drunk Hulk by Christian A. Dumais
How famous do you need to get in order to have your profile pic be an animated GIF? I'm not sure but DRUNK HULK is the only one I've ever seen, and he weighs-in pretty hefty with over 189,000 Twitter followers. I'm one of those 189k, and have been a big fan of DRUNK HULK for several years now. What? You thought this review would be unbiased? Pimpin' 101 baby, I just don't give a F@#K. So when I was sent a copy of his new book SMASHED to review, I may have crushed a beer can on my forehead in excitement.
This book is formatted in unique and creative ways from the table of contents written as a bar tab receipt, to the chapter titles being actual quotes from his Twitter feed. I can lie, I’m a sucker for comic book character satire. At one point I used to do a gay batman in my stand-up act. This guy has jokes, simple yes, corny maybe, but funny, definitely when you read it in your head in a drunk hulk voice. Here are some of my favorites:
"DRUNK HULK WANT TO STUDY A BROAD IN COLLEGE BUT SHE SAY NO!"
"DRUNK HULK ALLOW ONLY 1 CARRY ON FOR FIRST DATE, LEAVE YOU BAGGAGE AT HOME!"
"DRUNK HULK STEP ON DOVE BY ACCIDENT! PRINCE FULL OF CRAP! THAT NO HOW IT SOUND LIKE WHEN THEY CRY AT ALL!"
Dumais is just such a big relatable oaf, he's the Louis C.K. of drunken comic book characters. Take how he paints the picture of social differences between Polish and American culture via the way we greet each other and respond to How are you doing? for example.
"I’m good. - Translation, I'm having a good day, i.e. I had sex this morning."
"I’m fine. - Translation, Things could be better i.e. I had sex this morning then I spent the next 3 hours in the bathroom crying."
"I’m okay. - Translation, I'm having the worst day, i.e. I had sex this morning, and now the hookers are dead."
SMASHED: The Life and Tweets of DRUNK HULK eloquently (for a hulk) breaks down the meaning of life, or more fittingly the meaning of life on Twitter, what works for people, what doesn't, and why. Like most of us who have tried to become famous online know, look at me! look at me! doesn't work, humor is a much better way of earning affection and grabbing attention; DRUNK HULK has mastered this technique.
Buy this book. Place it on your coffee table. Your friends who fumble through it while waiting on you to take a dump will appreciate it.
Last years' DRUNK HULK top tweets list.